A Sustainable Future for Packaging

Sustainable development means working towards economic, environmental and social goals. It is a central part of business strategy for both manufacturers and retailers and sustainable packaging plays a vital part.

Sustainable packaging should be designed to be fit-for-purpose through its lifecycle, made from responsibly sourced materials and be recovered after use. This environmental performance needs to be achieved within the confines of consumer choice and market conditions.

Circular Economy of Carton Board

Manufactured With Care

  • 100% Recyclable
  • Compostable
  • Made with renewable resources

A Positive Impact

• Sustainable forest management – annual growth of new wood exceeds the amount harvested by a large margin

• Trees remove carbon from the atmosphere and help to reverse the greenhouse effect

• Year on year decrease in the carton industry’s carbon footprint

Facts & Figures

  • 56%

    56% of all primary energy in the European pulp, paper and board industry is biomass based.

    Source: Source: CEPI

  • 85%

    Paper and board are the most recycled packaging material in the EU with a recycling rate of 85% in 2016.

    Source: Source: Eurostat (2018)

  • 95%

    95% of the water used in the European industry is cleaned and reused on site.

    Source: Source: CEPI

What The Consumers Said

When asked if they recycle their waste, a huge 79% of 60-69 year olds said yes, closely followed by the younger age groups.

Source: Source: Paper & Cartonboard - A Truly Circular Economy, Pro Carton Europe 2019

When asked if they would ever switch brands based on concerns about the packaging used, 52% of consumers answered yes.

Source: Source: Paper & Cartonboard - A Truly Circular Economy, Pro Carton Europe 2019

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